The Kewpie doll is based on illustrations by Rosie O'Neill in the Ladies' Home Journal in 1909.

Rose called the tiny fairies Kewpies because she said that was short for Cupid. "Cupid gets you into trouble and the Kewpies get you out." The purpose of these elves is to do good deeds in a funny way. Often in their episodes they are seen helping orphans or princesses, weeping children or mean boys. Always they make the reader laugh.

When children started wanting a Kewpie to hold, Rose began modeling the Kewpie Doll. They were first made in Germany at Rose's direction and by 1913 the dolls were all over the world. Rose supervised the making of the bisque (unglazed ceramic) dolls in nine different sizes, the smallest costing twenty-five cents

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